Canton, Michigan • Metro Detroit • Nationwide

B2C eCommerce Development for growth-minded brands

We build conversion-ready storefronts and operational backends that scale - from headless storefronts to payments, subscriptions, and real-time analytics.

Start an eCommerce project See how we build

Overview

From storefront to doorstep - built for conversions and operations

We help consumer brands and retailers ship online storefronts and the secure, reliable ecosystem behind them: catalog, pricing, inventory, checkout, taxes, fraud checks, fulfillment, and post-purchase service. Senior engineers, predictable delivery, measurable outcomes.

Headless or traditional builds: React/Next.js, PHP/Laravel, Node/React
Payments, subscriptions, tax, and customer service
APIs and backend services for real-time inventory sync
RAG/AI add-ons for product search, support, and merchandising

Capabilities

What we build for B2C eCommerce

Headless Storefronts

React/Next.js frontends on top of robust APIs for speed, SEO, and flexible merchandising.

Checkout & Payments

Stripe/Braintree/PayPal, wallets, tax calculation, portals.

Subscriptions & Loyalty

Recurring billing, membership tiers, points, referrals, and cancellation saves.

Catalog

Attributes, variants, bundles, pricing rules, and bulk imports that keep data accurate and up-to-date.

Shipping & Warehouse

Order routing, pick/pack/ship, label generation, returns, IoT integrations.

Analytics

Dashboards, A/B testing hooks, funnel metrics, and insights.

Frontend (React/JS) Backend (PHP/Laravel) Data & APIs (Python)

Use cases

Real-world scenarios we implement

Headless replatform

Move from bloated systems to sleek API-driven stacks without losing SEO or data.

Next.js Laravel GraphQL/REST

Subscriptions & memberships

Recurring SKUs, dunning, loyalty perks, and self-service portals that reduce churn.

Stripe PayPal Twilio

Order and Warehouse Integrations

Multi-warehouse inventory, order splitting, carrier rates, and return logistics.

3PL APIs Ship APIs Barcode/Scan

Add AI/RAG for search & support

Succesful Implementations

Engineering focused on your business objectives and customer satisfaction.

We pick proven tools, automate releases, and keep metrics visible. Expect short feedback loops, safe deployments, and a stack your team can maintain.

CI/CD, preview environments, and rollback plans
Security & compliance (PCI-aware integration)
Observability across app, checkout, and fulfillment
Documentation and handoff your team can own

See our DevOps Why Michigan teams choose us

What B2C teams gain with Morton Technologies

Higher conversion

Fast PDPs and frictionless checkout, with analytics to prove what’s working.

Operational visibility

Order, inventory, and fulfillment in one place for efficient operations and service.

Lower total cost

Maintainable code, sensible integrations, and automation that keeps costs predictable.

Custom builds Talk to us

FAQ

B2C eCommerce questions we get a lot

It depends on your merchandising needs, product content, and operational realities. We’ll assess traffic, catalog complexity, integrations, and roadmap to recommend headless or a simpler stack that works for your business.

Yes. We use automated imports, smart mapping, and end-to-end observability so that data transfer is safe and accurate. We validate data with dry runs and monitoring before switching traffic.

We follow PCI-aware development patterns and use hosted fields/tokens so sensitive data bypasses your servers. We’ll coordinate with your payment provider as needed.

Let’s grow your eCommerce channel

Tell us your goals and we’ll create a plan that delivers a successful shopping experience.